The Challenge - Defection
"A typical company loses 15% to 20% of customers annually. Cutting defections in half will double its growth rate and reducing that company's customer defections by just 5% can increase overall profits by 30%." Fred Reicheld - Author "The Loyal Effect"
Traditional feedback does not work:
- The wrong questions are asked
- It's inaccurate and expensive
- Too little too late - no action
The Solution - Opiniator
Opiniator is an on-the-spot customer comments card where real customers use their own mobile phone to give their feedback about your restaurant while they are consuming your product and experiencing your service. Your customer would be able to take the survey, on the spot via mobile phone (SMS or mobile web), paper, voice call, via website or QR code! The questions are customized to your business and goals; the feedback is delivered, analyzed and published in real time back to you via the internet. All of this occurs while that customer is still there. This has three big advantages:
- Feedback quantity is greater and accuracy is higher
- The customer becomes engaged with your brand
- For the first time, through Opiniator's alert system - you have the opportunity to correct any issues right then and there and retain that customer
This all means Opiniator saves:
- Time, Cost & Labor
- Guesswork & Bad word of mouth
- Customers from defecting
Opiniator can replace most existing feedback mechanisms, including email and web surveys, comment cards, and mystery shoppers, at a fraction of the price.
Click here to read a recent article about Opiniator.
To learn more about Opiniator, please click on Request More Info and a representative from the company will contact you within one business day.
Example of a guest Call to Action card:
